The King has spoken, via Twitter that is
It’s the moment NBA fans have been waiting for. Tonight The King will reveal which kingdom he will reign in (at least for the next five or six years).
Lebron James will end one of the most gripping free-agent periods in NBA history when he announces his decision 8 p.m. tonight on ESPN.
However, the media and fans were focused on another event surrounding the 25-year-old superstar Tuesday.
@KingJames, James’ new Twitter account, gained thousands of followers and made national headlines when he joined the social networking website. He gained even more attention when he sent his first tweet:
“Hello World, the Real King James is in the Building "Finally". My Brother @oneandonlycp3 gas'd me up to jump on board so I'm here. Haaaa”
But was this a PR stunt? With early speculation that James would announce his decision through his Twitter account now dispelled, what motivated this megastar to finally jump on the Twitter bandwagon?
Whatever the motives were behind James’ (or his PR guru, Keith Estabrook’s) tactics, he pulled it off with perfect timing.
While James may be a late arrival to the Twitter scene, he is right on time to take advantage of his current spot in the limelight. And I bet he will utilize @KingJames before, during and after his announcement to connect with both the excited and saddened fans.
In the midst of the media frenzy and rumors, James can now take some of the power back into his own hands. Although he can’t control everything that the media or fans say about him, James can now proactively reach out to his followers. Through social media, he now has the chance to control his message.
So now fans will have to wait patiently for The King to reveal his decision. But in the mean time, I’m sure we can count on @KingJames to stir up plenty of media attention.
Lebron James will end one of the most gripping free-agent periods in NBA history when he announces his decision 8 p.m. tonight on ESPN.
However, the media and fans were focused on another event surrounding the 25-year-old superstar Tuesday.
@KingJames, James’ new Twitter account, gained thousands of followers and made national headlines when he joined the social networking website. He gained even more attention when he sent his first tweet:
“Hello World, the Real King James is in the Building "Finally". My Brother @oneandonlycp3 gas'd me up to jump on board so I'm here. Haaaa”
But was this a PR stunt? With early speculation that James would announce his decision through his Twitter account now dispelled, what motivated this megastar to finally jump on the Twitter bandwagon?
Whatever the motives were behind James’ (or his PR guru, Keith Estabrook’s) tactics, he pulled it off with perfect timing.
While James may be a late arrival to the Twitter scene, he is right on time to take advantage of his current spot in the limelight. And I bet he will utilize @KingJames before, during and after his announcement to connect with both the excited and saddened fans.
In the midst of the media frenzy and rumors, James can now take some of the power back into his own hands. Although he can’t control everything that the media or fans say about him, James can now proactively reach out to his followers. Through social media, he now has the chance to control his message.
So now fans will have to wait patiently for The King to reveal his decision. But in the mean time, I’m sure we can count on @KingJames to stir up plenty of media attention.
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