Digital Media
Digital media is a relatively new medium, but the power and sustainability is clear. Social media is here to stay. It’s not a matter of if you should be engaged, but how STF | PR can help you become actively engaged in the different mediums of social networking and teach you how to use them most effectively.
We help our clients achieve their objectives by leveraging new communication platforms and some old fashioned ones too. With the help of our digital media specialist, Bill Handy, we move the conversation from “we want a Facebook page” to “How are we going to make a difference?”
SOCIAL MEDIA TRAINING
If you’re a beginner, we can help with a foundational introduction to the world of social media and get you started with conversations on Facebook, Twitter and YouTube. This training helps you establish your profile and begin making connections.
We can then help you learn how to get your social media profiles working together, find more places to boost your presence online and learn how to use videos and photos.
Finally, we’ll show you what kind of content you can provide, the “unwritten rules and etiquette” of social media, build your following, ultimately adding value to your bottom line.
BRAND MONITORING
Before you engage in the new media world, you need an idea of where you currently stand, what your employees and competitors are doing, and what your current and potential customers are saying about you. Our brand monitoring can help.
Conversations are happening online about your company, your products and maybe even you – whether you’re engaged or not. In order to capture those conversations, our team can teach how to effectively monitor your brand.
And finally, smart companies are now monitoring and using social media when their organizations are in a crisis. We can teach you the importance of engaging with the media and the public during times of crisis.
SOCIAL MEDIA POLICY
If you don’t have a company policy for online behavior, it’s going to be tough to follow it. We can help you establish a strategy that gives your supervisors and employees clear guidelines on what is and isn’t appropriate –and, more importantly, how you can leverage your employees’ online habits into goodwill for your company.
