Schnake Turnbo Frank | PR is establishing a management consulting practice and has hired Aaron Fulkerson to oversee its growth and development, the firm announced today.

Fulkerson, formerly a partner with Gabbard & Co., will serve as executive vice president and chief administrative officer for the firm. Under Fulkerson’s leadership, the consulting practice will focus on strategy and leadership, executive development, transition and succession planning, compensation analysis, individual coaching and organizational development.

“In recent years, the demand for our firm’s executive and management consulting services has increased.  Management consulting naturally blends into the public relations arena rounding out our full scope of services,” Becky J. Frank, chairman and CEO of Schnake Turnbo Frank | PR, said. “While public relations remains our core business, this is a niche which provides tremendous opportunity. This enables us to provide even more, well-rounded consulting services to our existing clients, while opening doors for new ones. We’ve had the pleasure of working with Aaron on a number of projects over the years. He’s the right person for the job and we’re excited to have him on board.”

Fulkerson, a Tulsa native, has 15 years of management consulting experience. Before Gabbard, he was the chief operating officer of the Florida/Caribbean region of Right Management Consultants, a worldwide company. He has consulted Fortune 500 companies, small businesses, nonprofits, government organizations and other institutions. Fulkerson has a bachelor’s degree from Berklee College in Boston, and is completing his master’s of business administration.
Fulkerson said Schnake Turnbo Frank | PR’s service offerings, as well as its culture, are the perfect fit.

“What I see in this firm perfectly mirrors my own values and business philosophies,” he said. “We all know STF | PR has built a very strong reputation for giving leaders strategic advice in the reputation management space, but for years we’ve also been providing other solutions that would classically be defined as management consulting. We now have an exciting opportunity to expand those solutions and offer even more ways to add value to our clients.”

Schnake Turnbo Frank | PR has been in business 40 years. Based in Tulsa, the firm opened an office in Oklahoma City two years ago. Fulkerson will also oversee the firm’s finance and operations areas.  Fulkerson will work in the firm’s Tulsa office but will service clients statewide and nationally.