Brand Monitoring 101. 

Conversations are happening online about your company, your products and maybe even you, whether you are engaged online or not. In order to capture those conversations, you’ll need to learn the tools for effective brand monitoring.

Brand Monitoring 201. 

Dig deeper into online brand monitoring by seeing the importance of quick response online and engaging your brand ambassadors. Also, look at more tools you can use to keep your awareness on 24/7..

Crisis Communication and Social Media. 

When a crisis hits your company, what do you do with the communications channels you’ve opened through social media? Learn the importance of engaging with effected parties, from the media to the public, during times of crisis

Web Presence Audit. 

Before you begin to actively engage in the online world through new and social media, you need an idea of where you are right now online, what your employees and competitors are doing, as well as what your current and potential customers are saying about you.